Privacy policy

Last updated 28 October 2026.

Who is responsible

Shades of Yellow (trading as Arthm), a sole proprietorship registered in India, Bengaluru, Karnataka 560102, India. Contact: tech@arthm.ai.

What we collect about you (our customers)

• Account: name, email address and profile picture from Google when you sign in.
• What you ask for: the companies you look up, the product details and notes you give for a Top 10, and the results saved to your account.
• Orders: your packs and plans. Card details are handled by Paddle and never stored by us.
• Usage: basic logs such as IP address and pages requested, to keep the service secure and to limit abuse.

What we collect about companies and people

To provide the research, we collect from public sources: company details, and for people in leadership roles their name, job title and public profile link, with where and when we found it. We do not collect email addresses, phone numbers or private details. Company profiles on our public pages are made the same way and can be owned, edited or removed by the company.

Why we use it, and our basis

To provide the service you ask for, to run and secure the site, and to meet legal duties. For information about people in public sources we rely on our legitimate interest in providing business research, balanced against their rights: we limit it to business roles and public information, tell people how to object, and honour every opt-out.

Who we share it with

Service providers under contract: cloud hosting in the United States (AWS), our AI and web-search provider (Anthropic), our payment provider and merchant of record (Paddle) and Google for sign-in. We do not sell your personal data and we do not use it for advertising. We do not give your account data to other customers.

Your rights

Depending on where you live you can access, correct, delete or export your data and object to processing. Email tech@arthm.ai. If you are listed in our results, you can be removed at any time on the opt-out page, and you can ask us what we hold about you.

Retention and security

We keep account data while your account is open or as the law requires. Results are refreshed or deleted when they are out of date. We protect data with access controls and encryption in transit.

Cookies

We use one session cookie to keep you signed in. We do not use advertising cookies. We count visits to company profiles (people, AI agents and search engines) without storing personal details.

International transfers

We are in India and our providers are in the United States, so data is processed across borders under the providers' contract terms.

Complaints

Write to us first. You may also contact your local data protection authority.